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ABOUT

Welcome,

I am Alana J. LeMelle, a Lake Charles, Louisiana-based entrepreneur, marketing director, and creative visionary.

 

I am the founder of Kaptivating Faces Makeup Artistry and Kaptivating Beauty, a refined cosmetics brand rooted in confidence, elegance, and elevated beauty. What began as a passion on the campus of Southern University in Baton Rouge has evolved into a luxury-driven brand experience, allowing me to serve hundreds of women and be a part of their most memorable moments.

 

In my professional career, I serve as the Marketing Director for Calcasieu Community Care Center, where I lead with strategy, creativity, and purpose, focusing on community engagement, brand growth, and redefining the narrative of senior care through meaningful connection and innovative experiences.

 

I am also the founder of The Blend Collective, a curated networking and community organization in Lake Charles designed to help professionals, creatives, and entrepreneurs connect, collaborate, and create impact. Through intentional events and service initiatives, we cultivate both culture and community.

 

Beyond business, I embody legacy and leadership in every role I carry. I am a proud mother to my baby boy and share the most beautiful bond with my 6-year-old bestie, who is also a cherished part of my world. I'm also a proud aunt, a role that continues to shape my heart for family and community.

 

Everything I create is centered around intention, influence, and impact, from beauty to business to the experiences I curate.

 

I look forward to connecting with you.

 

XoXo,

Kaptivating

“Kaptivating Beauty never misses. Every product I've tried is high quality, long-lasting, and gives that polished look. I always get compliments when I wear their lip combos, and the confidence it gives is unmatched. Definitely a staple in my routine.

Lela Belton

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